Think of Image Optimization as shrinking the size of your pictures without losing their quality. It’s like using a magic spell to make a big painting fit in a small frame perfectly. When you optimize images, you’re reducing the amount of data they contain, which helps your website load faster. This is important because smaller images load quicker for visitors, making your website feel speedy and Responsive. It’s like making sure your pictures are in the best shape possible for the internet without making them look blurry or pixelated.